HOW TO INNOVATE AND EVOLVE, EVEN IN A CRISIS

Afifa Siddiqui, CEO of Canadian Payroll Services, shares her positive, insightful take on how the pandemic environment has helped many leaders gain a new perspective, granting them the power to be more receptive to change. Through her financially-oriented business lens, she has seen firsthand how businesses reallocated funds and shifted their business model – including the use of technology – to acquire or assert market leadership. The crucible of COVID is producing the companies of tomorrow right now.