Shake It Off Leadership: Turning our labels into tools

Betsy Cerulo, Founder and CEO of AdNet/AccountNet, Inc.( www.adnetp3.com) and author of Shake It Off Leadership: Achieving Success Through the Eyes of Our Labels  AND Miss Crabapple and Her Magical Violin, reminds us that we never can learn too much about how to better understand each other, starting with understanding ourselves. Betsy’s blend of reflection, candor, and application is refreshing, informative, and inspiring. The business she’s built and sustained for more than three decades has its own lessons to share, including the importance of building a team that reflects the customers you want to serve as well as how to effectively interview…a skills still sorely lacking in nearly every organization.